FAQ
Our concept store is new as we leading to
international standard of product range for PETRONAS merchandise. This FAQ page
developed to help you to answer all your queries. We happy to help you enjoy
while surfing the website.
Why has a standard range of products been created?
Each year PETRONAS acquires a substantial
amount of PETRONAS branded products, including corporate gifts, giveaways,
loyalty catalogue gifts, and promotional products. These products should
represent a brand development opportunity for PETRONAS but pose a serious risk
to PETRONAS’s brand and reputation if not managed well. Whilst many innovative,
forward thinking products have been produced in the past, which work to
strengthen the brand, there are also many that fail to represent the brand and
only have an adverse effect. It is for this reason that the sourcing of all PETRONAS
branded products has been reviewed. To that effect, a new process is being
introduced that will ensure all new products are of a suitable quality,
properly represent PETRONAS’s brand attributes and are ethically sourced. In
order to begin the process, a standard range of brand compliant, ethically
sourced, quality tested, PETRONAS branded products are now available at the
click of a button through PETRONAS’s first global online web shop – merchandise.petronas.com.
The standard range does not meet my needs, what should I do?
We understand that the standard range will
not always meet your needs, and, in these circumstances, customised products
can be developed. In order for you to produce bespoke products two criteria
will need to be fulfilled. Firstly, there will need to be a clear business case
for the custom products and, secondly, suppliers used must be contracted under
form of a license. It is essential that our external agent, MH GLOBAL be
engaged for all products outside of the range for future orders. MH GLOBAL will
assist you with the entire sourcing process – from the product concept
development and approval to the supplier selection and product delivery. This
is to ensure that the PETRONAS brand continues to be represented in the correct
way and that the best possible prices are obtained.
How many items are in the standard range?
There are now over 50 PETRONAS branded
products on merchandise.petronas.com, representing the most popular promotional
merchandise categories. We are certain that you will easily find an innovative
and imaginative solution to your promotional merchandise requirements here. It
is preferred that you make your selection from these items where possible as
they have been signed off. Where you require custom made products, please
contact our customer services team who will guide you through the new approval
process and will be able to help select the most competitive supplier. All manufacturers
of PETRONAS branded merchandise need to be granted a license to produce PETRONAS
branded merchandise before commencing production. This helps to ensure that
manufacturing adheres to PETRONAS’s ethical, environmental and safety policies.
Why is this policy being introduced?
The new policies, processes and tools will
provide you with the support to create quality items that reflect PETRONAS’s
marketing and branding requirements, and will help to ensure that you always
receive ethically sourced, safe and high quality products. This, in turn, helps
to ensure that perceptions of the PETRONAS brand remain untarnished and are, in
fact, enhanced. The distributor model adds a layer of complexity to the ethical
sourcing of these products, the new framework cuts through this layer to the
products' source, this ensures that the products are manufactured in the way
that PETRONAS stipulates in its HSE policy and beyond.
How were the products selected?
The products available on the Website were
designed from the ground up based on the most popular promotional products that
are bought by PETRONAS on a yearly basis. Every product has been presented to
its brand manager and signed off at every step of the way. This sign off
process meticulously ensured that the products you will receive are high
quality, ethically sourced and are brand compliant.
I
already buy my products from an online shop, what will change?
If you have previously bought your PETRONAS
branded products from another online shop you will find that many of the
products do not follow the new policy. Therefore, you should proceed to browse the
Website and see if the products you require are already featured. Over the next
six months all existing online shops will be phased out and the Website will
become the sole global PETRONAS branded product website to facilitate the
application of the PETRONAS branded products policy.
What
if I use a non-licensed supplier?
Companies that produce PETRONAS branded
items without a license will be breaching PETRONAS Brand Management Department’s
trademark rights. PETRONAS Brand Management Department will take all necessary
steps to protect PETRONAS’s trademark rights from unauthorised use. This could
potentially extend to legal action against any unauthorised manufacturer or
supplier of PETRONAS-branded products.
What
if I want to continue to use my current supplier?
There is a real need to rationalise the
supplier base to ensure best prices, control over quality, ethical and safety
compliance. Over the next 6 months our team will seek feedback on the
performance of the existing supplier base with a view to placing the best
suppliers under licence in order to continue building on already strong
partnerships. If you have a supplier that you are keen to continue working
with, please feel free to contact merchandisestore@mhglobal.com
to discuss this further.
What do I do now?
You can browse the current product ranges
in our store. By clicking on the menu to browse by a particular category or
sub-brand to help find the product you would like.
